The Rock Redevelopment Project

White Rock resident and future frozen yogurt shop owner strongly supports the LEDA funding, calling the project exactly what LEDA was intended for.

Chamber of Commerce employee who worked with the applicant on the USDA grant; highlighted job progress and community excitement about the Rock.

Chamber director and White Rock resident is thrilled the project will activate a visible space and catalyze more activity in White Rock.

Raised concerns the $1.26 million first-year revenue target is unrealistic for a cold-start business, questioned job-creation and GRT assumptions, and worried about county foreclosure on private property in a default.

The applicant thanked the community and county, said her revenue figures combine all businesses on the property, and pledged she does not intend to fail.

Lifelong White Rock resident excited about the project, and asked the council to treat new businesses with compassion.

Local business owner cautioned that the revenue numbers seem high and advised the applicant to negotiate terms more favorable to herself.

Main Street director strongly supports the project, citing two and a half years of work with the applicant and the job-creation value of her low-overhead model.